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Tony Smith will be the unlikely star of a major multi-million pound campaign to promote tourism in Newry.

The well known Banter Show presenter was chosen after Newry, Mourne & Down District Council chiefs realised there were no other Newry people capable of attracting any visitors at all.

Limited options included permenatley depressed looking Ex-Football player Pat Jennings, who is currently working part time with Spurs, former singer Rosemary, who was born in Newry before escaping to England, and mountain climber Banjo Bannon.

Smith was deemed to be the most suitable candidate because he is at least recognisable across Newry.

Newry tourism officials have already begun shooting their first advert, featuring Smith sitting on a car and holding an AK-47 assault rifle in keeping with the tradition of Newry’s connection with the Russian made weapon.

Other plans for advert include Tony catching crabs in Bellini’s after a night out, and touring the Teleperformance Call Center.

A tourism insider told Newry Spud:

“The public will take Tony Smith seriously and we expect to see great results from our campaign.

“We need to stop everyone going to Warrenpoint or south Armagh instead.”